Football Digital Marketing Internship (SEO & GEO)
Learn how search engines and AI search work, and apply it to promote the football programs of professional European clubs.
Work on programs of
Atlético de Madrid
Paris Saint-Germain Academy
Athletic Club
Getafe CF
Deportivo Alavés
- Location
- Fully remote
- Schedule
- Flexible, around your studies
- Language
- English
- Mentoring
- Weekly 1:1 call with the founder
Your mission
Your mission is to help Oxasport improve its visibility in search engines and AI search. You work on articles and pages that are published, and you follow their performance in the data, so you can see the effect of your work.
Learn SEO and GEO hands-on by growing Oxasport's visibility on Google and AI search engines such as ChatGPT, Perplexity and Google AI Overviews. You will research, write, build and measure, promoting the youth programs of Atlético de Madrid, Athletic Club, Getafe CF, Deportivo Alavés, PSG Academy and our other partner clubs.
What you will learn
Skills you will develop
SEO from A to Z
Keyword research, search intent, on-page and technical SEO, applied on a real website, not a case study.
GEO & AI search
How to make content that AI assistants understand and cite, a recent and growing field in marketing.
Content writing
Write clear, persuasive content for a real audience, and learn how to structure it so it ranks.
Data-driven marketing
Read search and website analytics, build dashboards and base decisions on data.
Sports marketing
Discover how international football clubs market their youth programs and camps.
Website management
Publish, structure and maintain pages on a live website.
How you grow
Learn, build and grow
- 01
Learn
You learn the fundamentals of your role and apply them to first, well-defined tasks.
- 02
Build
You take on bigger tasks with growing independence, share your progress regularly and get concrete feedback.
- 03
Grow
You grow into your role with continued guidance and finish with real work and results to show on your CV.
What you will do
Your responsibilities
Master SEO & GEO best practices
- Learn the fundamentals of modern SEO: search intent, keyword research, on-page optimisation, internal linking, technical SEO and E-E-A-T.
- Discover GEO (Generative Engine Optimisation): how content gets cited by AI assistants and AI-powered search results.
- Turn what you learn into a practical playbook the team can reuse.
Research keywords & opportunities
- Discover what parents and players search for when they look for football camps and programs.
- Analyse search results and identify relevant topics to cover.
- Prioritise ideas into a content calendar based on potential and effort.
Write blog articles that rank
- Write well-researched, SEO-optimised articles about football camps, academies, training and player development.
- Structure content for both search engines and AI answers: clear headings, FAQs and concise, quotable facts.
- Update and improve existing articles to improve their rankings.
Create SEO-optimised program pages
- Build and optimise pages promoting the programs of our partner clubs: Atlético de Madrid, Athletic Club, Getafe CF, Deportivo Alavés, PSG Academy and more.
- Optimise titles, descriptions, images, internal links and structured data.
- Publish and manage content directly on the website.
Measure results & decide with data
- Build dashboards that track visibility, clicks and engagement for the pages you work on.
- Present your insights in the weekly call and decide, with data, what to work on next.
- Run regular website health checks and follow up on fixes.
By the end
What you gain
New skills
SEO & GEO, content writing and data analysis skills that are useful in many marketing roles.
A stronger CV
A relevant internship with concrete results that you can describe in job interviews.
Real experience
Hands-on digital marketing experience promoting the youth programs of professional European football clubs.
A professional network
Connections in the football and sports industry, and a mentor who knows your work and your strengths.
Who we are looking for
Your profile
- You are a student in Business, Economics, Marketing, Communication or a related field. Other studies are welcome too: motivation matters more than your degree.
- You are interested in football or sport, and in how people find information online.
- You write clearly in English and enjoy structuring information.
- You are comfortable with numbers and want to make decisions based on data.
- You work independently, manage your time well and follow through on what you start.
- Previous experience with SEO, content writing or analytics is a plus, but not required. We will teach you.
Languages
English
The whole internship runs in English. French or Dutch is a nice bonus, never a requirement.
What we offer
What this internship offers
- Practical experience in SEO & GEO
- Real responsibility on projects connected to major European football clubs
- Direct mentorship from the founder (KU Leuven BBA & MBA alumnus) in a weekly 1:1
- Fully remote and flexible: work around your classes and exams
- A portfolio of measurable results to strengthen your CV
- A network in the football and sports industry
Combine it with
Speak French and/or Dutch? You can combine this internship with the paid Football Camp Coordinator role at our summer camps.
From former interns
I joined Oxasport as an intern. Alex was a great mentor, and he taught me a lot about websites and CRMs while our conversations covered the business and plenty beyond it. If you're joining, ask questions, go for solutions and discuss them openly. You'll learn a lot.
Oxasport is a great place to do an internship! You get a good balance of guidance, feedback, and autonomy. What I liked the most about Oxasport is their dedication to ensure that the internship brings value to you. That is, you are encouraged to voice your preferences, so that your project is not only valuable to Oxasport but also aligns with your future ambitions.
How to apply
Send your CV and a short paragraph about why you want to help football clubs reach more players through search. Optionally, share one web page you think is well optimised for search and explain why.
Email internships@oxasport.com. KU Leuven students can also apply through the JobTeaser platform.
Apply by emailAlso hiring